Avon Ultra Color Rich Lipstick has been discontinued.
It is now Avon True Color Lipstick!
Avon True Color Lipstick comes in over 40 stay-true shades with two finishes—satin and shimmer—providing high-impact color and luxurious moisture every time.
AVON TRUE COLOR means the color you buy is the color you apply. Now all your favorite lipsticks, glosses, eye shadows and nail enamel have Avon’s acclaimed TRUE COLOR technology, designed to give you the natural flawless look you want… nothing less. Rich pigments are blended into our high-quality formulas for guaranteed color that stays true all day.
FUSS-FREE, FAIL-FREE MAKEUP THAT LOOKS AND PERFORMS THE WAY YOU EXPECT IT TO. THAT’S THE AVON TRUE COLOR PROMISE.
• Formulated with Shea Butter, Omega-6, Sunflower Seed Oil and vitamin E
• Conditions and moisturizes lips
• Designed for every skin tone
Rated 4.4 out of 5
“This is a definite go out evening lipstick. I’m an older woman, fair skin, red hair (changing color to strawberry blonde) yet it looks awesome. A beautiful dark wine with a hint of blue in the background. Using a merlot lip liner helps keep this in place. And I like the moisture it provides. It was a long wearer.” Ginger in CA
“This lipstick is a an always-go-to essential. My current favorite is the classic Canela Nacar… A gorgeous coppery color that I think would flatter everyone! I will never let myself run out as long as Avon offers it. A really unique shade. And I still have so many other colors to try yet, which I will.” Cat Lady in OH
“I use this daily and the tube lasts a long time. I like the shimmers the best. Sparkling Mauve has been my favorite color for years.” Kim in PA
“I use my Cherry Jubilee EVERYDAY!!!! IT’S TRULY A PART OF ME!! Whether I’m just running out to the grocery store, corner store, doctor’s appointment, or a formal engagement . My lips are ALWAYS popping!!” Lo Lo in Rock Hill