Avon Lipstick

Avon lipstick top-rated products and reviews:

Avon lipstickAvon True Color Nourishing Lipstick

AVON TRUE COLOR means the color your buy is the color you apply. Now all your favorite lipsticks, glosses, eye shadows and nail enamel have Avon’s acclaimed TRUE COLOR technology, designed to give you the natural flawless look you want… nothing less. Rich pigments are blended into our high-quality formulas for guaranteed color that stays true all day.



Avon True Color Nourishing Lipstick…Full coverage, lasting color and conditioning care in one nourishing lipstick. Infused with jojoba oil, vitamin E, collagen and lanolin. Keeps lips feeling conditioned & moisturized even after you take it off! Lipstick comes in 20 shades.

Rated 4.3 out of 5.


• Lipstick with high-impact color, moisturizing texture and creamy feel
• Full, even coverage
• Keeps lips feeling nourished and conditioned even after you take it off
• Full coverage lasting coverage
• Infused with Jojoba Oil, Vitamin E, Collagen and Lanolin
• Lasting Color
• Satin Finish

Customer Reviews:

Kerstin shares, “Using Avon lipsticks for 35 years, beginning in Lueneburg Germany with our all time favorite ” ginger wood”. What I like most is how the color looks on me, it doesn’t taste like lipstick and it helps keeping lips moist like a lip balm.”

Gail wrote, “I really love the color. Not enough moisturizer to me. But I will try another color. Your color chart is a lot better than used to be.”

Kathy says, “First time user-too moisturizing-would have preferred thicker and heavier.”

Pamela said, “Good colors, smells nice. I have never had a tube of Avon True Color break or melt, somehow the lipstick is soft yet has staying power.”

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True Color Avon Lipstick


Reveal your most color rich lips with Avon True Color Lipstick. Infused with natural ingredients, the stay true formula nourishes your lips and provides vibrant color. With 40 gorgeous true color shades in 2 finishes designed for every skin tone, it’s easy to find your match.

Finishes Include: Satin & Shimmer. See your shade instantly with the clear view window.

Lip-nourishing formula with shea butter, omega-3 oil, arctic berry and vitamin E. Conditions and moisturizes lips.

Rated 4.5 out of 5


Customer Reviews:

Elyzabyth writes, “This is my fourth order of Ultra Color Lipstick. I’ve tried several different colors and I love them all. The lipstick goes on smooth, doesn’t clump or feather. It’s moisturizes my lips and stays on (when I don’t chew or lick it off LOL). I love to blend the lighter and darker colors together. It’s a great lipstick.”

The Silver Fox shares, “I do like the creaminess of this lipstick. I didn’t see where it lasts all that long as described,though. I think I bought the wrong color. There is a deeper reddish/plum, more browned-out, color, older women wear that is just beautiful. I tried Hibiscus thinking it was more saturated and less “neon.” I’ll wear it but not out. I also tried Toasted Rose. That one is very pretty, but a bit light for my age. I have applied Toasted Rose over the Hibiscus. It’s difficult to choose a color from an online sample. I didn’t want a bright red. I like the brownish shades, but I didn’t want a raisin like color. Just difficult to choose the shade.”

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pink-lineTrue Color Perfectly Matte


Meet your perfect matte with True Color technology! A completely matte lipstick that never cakes, cracks or compromises. Seals in moisture for a lightweight velvety feel. The True Color matte lipstick comes in 12 bold, beautiful colors for any long-lasting, chic look. Contains soy.

Rated 4.2 out of 5


• Never cracks or cakes
• Shine free
• 100% true matte look
• Velvety smooth feel
• Buildable coverage
• 12 beautiful shades
• Matte finish

Go Matte! Avon’s new matte collection is your newest, wearable trend! It’s chic, polished and effortlessly beautiful. Get a complete matte look with velvety-smooth True Color Perfectly Matte Lipstick, Flat Velvet Lipstick, Ink Tattoo Matte or Mattitude Liquid matte lipstick and all-matte finish True Color Eyeshadow Quads.


Nichelej05 wrote, “I absolutely love the lipsticks! I have the Red Supreme (comparable to Mac’s Ruby Woo) and love it. It didn’t cake up on my lips. It actually felt like it was moisturizing and it stayed all day throughout running errands and drinking beverages. I loved it so much that I got the pink one. Unfortunately, I don’t like the color on my skin tone for everyday wear but can definitely see myself wearing it on the night out in town. I recommend anyone try it as it’s truly a matte finish. Thanks for stepping it up, Avon!”

Debby says, “Love using this matte color…feels good, looks good, and priced exceptionally well. I sometime use it as a base/primer under Avon’s long lasting lipsticks.”

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flat velvet lipsticks

Flat Velvet Lipstick


The unique flat-and-square tip on our Flat Velvet Lipstick lines, contours and fills lips effortlessly with brilliant color and a velvety finish–all in just one stroke. $10.00

It comes in 10 shades. Swatches as shown below (also see video at top of page):

Reviews: Rated 4 out of 5 stars

Pamela wrote, “Heavy on the pigment, stains lips and lasts all day. A swipe in the back of my hand lasted through 20 hand washes. Not a fan of a matte finish but if you like matte, you will LOVE this.”

Kim shares, “This is the smoothest softest and LONGEST lasting lip stick I have ever used!!”

Heidi says, “Stays on and isn’t clumpy!”

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pink-lineInk Tint Tattoo Matte


Our lightweight, long-lasting liquid lip stain glides on sleek and dries down to a silky soft matte finish of vivid color.

• Highly-defined lip color
• Teardrop applicator holds more product for full, precise application in just one swipe
• Available in 8 shades


lip ink tattoo swatches

Reviews: 4 out of 5 stars

Lisa shares, “Love the colors. True stain formula, so you may need to pair it with lip balm.”

Jo writes, “I got this in Chestnut Brown and absolutely love the color! It’s the perfect warm brown for Fall/Winter. It’s lightweight, applies evenly with great color payoff. Feels smooth on the lips. My only issue is that this has a strong floral fragrance to it and I can taste it the whole time I’m wearing it. I would definitely pick up more if it weren’t for the scent.”

Tasha wrote, “I am normally a creamy/glossy person but decided to try a matte for an event that I was working. It lasted for several hours; I had to look in the mirror to make sure it was still on-that’s how lightweight it is! The color that I used was Chestnut. It was extremely natural & pretty on me. I talked a lot, ate, drank…..the color wasn’t as deeply rich after all of that, which is expected, but you could still see the pigment. Can’t wait to try more colors!”

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Avon Mattitude Liquid Lipstick


Zero gravity. Infinite color. Meet Mattitude, our soft matte liquid lip that comfortably coats your pout with a weightless wash of high-impact, super-saturated color. Instantly command attention when rocking any of the 8 long-lasting shades that leave a velvety soft finish and a powerful impression. $12.00

Reviews: 4.1 out of 5 stars

Jennifer said, “I’ve been using Mattitudes for several months and I love how long they last. This morning I put on the Ambitious color and then dotted on Driven. I rubbed my lips together and it created such a beautiful subtle color. This afternoon, after lunch I looked in the mirror and the color is still perfect!”

Denise thinks, “It’s a little thick for my taste.”

Jen says, “Nice, but really doesn’t stay on ALL day. Doesn’t dry out lips though. Probably will continue to search for a true all-day lipstick that doesn’t dry out lips.”

Connie wrote, “This lipstick goes on smooth then dries to a matte finish. It dries just a little darker than it is. Color stays on a long time.”

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pink-lineavon true color lipstick
Beyond Color Avon Lipstick


Get the big pout you’ve dreamed about! Enhanced formula now with jojoba oil, caffeine and pomegranate extract. Lips look plumper and fuller. Satin finish. SPF 15.  15 Shades.


Reviews: Rated 4.5 out of 5

SRTORRE states, “I was happily surprised at the results of trying this new line. I loved the old one. I did notice that this new line lasts longer than the previous line and has about the same effects on my lips as far as plumping and moisturizing.”

Wuchen Wife wrote, “I’m not sure it actually does any “plumping”, but it is comfortable to wear. Colors are nice, no waxy feel, or chemical odor.”

Tyia mentions, “I have tried many lipsticks and Beyond Color is one of my favorites. I purchased the Cocoa in January and learned that the shade was discontinued when I needed to reorder. Avon recommends Ultra Color Lipstick in Iced Cocoa, which does not come in the satin finish I prefer, as a replacement. Thanks to reviewers I finally decided to try Beyond Color in Twig. It is the closest shade I have found to Cocoa so I ordered another tube in case Twig is discontinued. From reading reviews for Beyond Color, as well as other Avon lipsticks, it seems that well liked neutral shades such as Cocoa and Mocha (another personal favorite) are suddenly done away with. I think it would be wonderful if customers were given a simple warning, “This shade will no longer be available as of…,” several months before so we could stock up and not be left empty handed while we shop for another shade.”

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Ink Tint Serum Shine

High moisture + high gloss = the perfect combo for shiny, supple lips. Our lightweight, long-lasting liquid lip stain delivers dazzling, high-shine color that smoothly and comfortably coats your pout. $12.00

Reviews: 3.8 out of 5 stars

Michelle wrote, “This is a great gloss with serious pigment!”

Jo says, “I got this in Tempting Pink and the first thing I noticed was the color was not how it appeared online/in the brochure. In person it is deeper, more like a pinkish red, but the color is beautiful nonetheless. I love the texture of this stain. It’s super smooth, glossy, and lightweight. It applies evenly, with good color payoff, and leaves a nice even stain on the lips. It feels very moisturizing and soothing to the lips. It does have a floral fragrance to it that I’m not a huge fan of, but I love everything else about it so I can deal with the scent. I will definitely pick up another one of these.”

Olemom writes, “Dislike taste.”

Sadie shares, “Really has staying power.”

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pink-lineTo see the full line of Avon lipstick click here to view the entire Avon catalog online.


Avon Lipstick Highlights & Reviews – 2020