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Avon Line Eraser with Retinol – Wrinkle Eraser Alternative

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The #1 skin care recommendation from any dermatologist is most likely to be, “Wear SPF! Seriously! Every day!” And when you ask the experts for their second most important piece of advice, the unanimous answer will be, “Use retinoids.”

Avon’s exclusive treatment now harnesses the power of retinol and is uniquely designed to maximize your anti-aging results as well as a great wrinkle eraser alternative. This lightweight, fast-acting treatment with our exclusive Amino Acid complex delivers wrinkle-fighting action. 2x faster and more powerful at fighting wrinkles than a leading dermatologist-inspired treatment. Based on a clinical study, 100% of women showed improvement in the look of fine lines and wrinkles.

AVON ANEW CLINICAL LINE ERASER BENEFITS:
• Contains retinol (#1 wrinkle-fighting ingredient recommended by dermatologists)
• Lightweight
• Fragrance-free and oil-free
• Suitable for all skin types (normal, dry, oily, combination)
• Glides on effortlessly and absorbs quickly
• Clinically shown to reduce the look of fine lines and wrinkles in just days
• Provides an overall youthful appearance
• Allergy-tested and dermatologist-tested
• Non-comedogenic and non-acnegenic
• Wrinkle Eraser Alternative

TO USE
♦ In morning and evening, apply Line Eraser with Retinol to cleansed face and neck. Some individuals may not be comfortable using this product. Try using more sparingly or less frequently until your skin accommodates. Follow with your Anew moisturizer.

For maximum results, this is used in conjunction with the Anew Clinical Line Eraser with Retinol TARGETED Treatment, which is specially designed to smooth the look of lines around the forehead and mouth. This high performance formula contains a dual-delivery system of Retinol, for time-released line-diminishing results. Vitamins C and E and Retinol combine in this formula to provide multiple anti-aging benefits. In just 1 week, the look of deep lines are smoothed and resurfaced (based on a clinical study).

RETINOL TARGETED TREATMENT BENEFITS :
• Contains retinol (#1 wrinkle-fighting ingredient recommended by dermatologists)
• Absorbs quickly
• Non-sticky and non-greasy
• Results visible in just one week
• Skin looks and feels younger overnight
• Helps to reveal younger, softer, more refined skin, encouraging a flawless finish
• Dual system includes retinol and Vitamins C and E
• Allergy-tested and dermatologist-tested
• Non-comedogenic and non-acnegenic
• Alternative to wrinkle eraser

TO USE
Apply 5 minutes after cleansing face. In the evening only, gently massage a pearl-sized dab over skin in an upward and outward motion, avoiding eyelids and eyes.

NOTE: The percentage of retinol contained in the product is proprietary information and not published to prevent competitor espionage.

pink-lineWhile it’s true there is no magic bullet when it comes to getting perfect skin, one ingredient comes pretty close: retinol. Whether avoidance of pain or an empty bank account has you avoiding needles, lasers and other surgical treatments, or you need something to enhance said dermatological procedures, this derivative of vitamin A can be your solution.

“Prescription retin-A and tretinoin and over the counter retinols increase skin cell turnover and stimulate collagen synthesis,” explains Jennifer Chwalek, MD of Union Square Laser Dermatology. “With consistent use of a topical retinol serum or retin-A you can see improvement of fine lines, dark spots, texture, and tone.” While an OTC retinol gel or moisturizer (0.5%-2% concentration) isn’t quite as effective or speedy as prescription-strength, it’s less likely to cause irritation, redness and peeling. So this is better for anyone with sensitive or dry skin.

Retinol is the name for the entire vitamin A molecule. Retinol has various skin benefits in several ways: It’s a cell-communicating ingredient and an antioxidant. That’s one of the reasons retinol serum is an exciting anti-aging ingredient.

Retinol serum can help skin cells create better, healthier skin cells, provides antioxidant support and increases the amount of substances that enhance skin’s structural elements. Packaging is still a key issue, so any container that lets in air (like jar packaging) or sunlight (clear containers) just won’t cut it. However, this applies to most high-quality skincare ingredients. Lots of retinol gel products come in unacceptable packaging; these should be avoided because the retinol will most likely be (or quickly become) ineffective.

buy retinol creamMany consumers are concerned about the percentage of retinol in anti-aging products such as retinol serum or moisturizer. Although the percentage can make a difference (especially if it’s too low), it is not helpful in understanding how a retinol treatment will benefit your skin.

Far more important is the delivery system, packaging, and the other ingredients present with the retinol. Using a product with a range of anti-aging ingredients plus retinol is far more valuable for skin than using a product with only a supposedly high percentage of retinol. It doesn’t make sense to fixate on the percentage of retinol when other elements are also important.

Want to add a Retinol Serum to your routine?

Here are some misconceptions you should be aware of:

ALL THOSE INGREDIENTS STARTING WITH R (I.E. RETINOL, RETINOIC ACID, ETC.) BASICALLY DO THE SAME THING:

Yes and no. Prescription formulas contain retinoic acid, the magic ingredient that fights visible aging; nonprescription alternatives need to be converted into retinoic acid by the skin at the cellular level. “In off-the-shelf formulas, the ingredient called retinol is the only derivative of vitamin A worth using,” says Dana Sachs, an associate professor of dermatology at the University of Michigan Medical School. “There’s a lot of literature showing that while retinol is more gentle than retinoic acid, biochemically it does exactly the same thing—it may just take longer to see results.” The same can’t be said for the derivatives called pro-retinols (a.k.a. retinyl palmitate, retinyl acetate and retinyl linoleate), which are the most gentle—but weaker also.

RETINOIDS WORK BY EXFOLIATING YOUR SKIN:

Frankly, many people think they sweep away dead skin cells. “There’s often peeling and redness, but that’s a side effect of the irritation—not a true and even exfoliation, like the one you get from an ingredient like glycolic acid,” says Sachs. “The peeling is certainly not why people start looking better. In fact, it’s why most people give it up.” Retinoids work at a much more profound level by affecting gene expression and causing enhanced collagen production, skin smoothing and evening out of pigmentation.

YOU SHOULDN’T WEAR RETINOIDS DURING THE DAY BECAUSE THEY INCREASE YOUR RISK OF SUNBURN:

Are you sitting down? “This is one of the biggest myths out there,” says Sachs. It’s true that retinoids break down in sunlight, which is why they are bottled in opaque packaging and are still best worn at night—to make sure they aren’t rendered inactive. However, they DO NOT make the skin more prone to sunburn. “This myth came about because in some early studies, people described putting on a retinoid, walking into the sun and immediately burning. But that redness is likely related to heat exposure,” says Sachs. “Clinical studies have shown pretty definitively that retinoids do not lower the MED—or minimal erythemal dos—of human skin, which is the amount of UV light you can take before the skin burns.”

YOU SHOULD ALWAYS APPLY RETINOIDS TO DRY SKIN:

Sometimes even doctors break the rules: “I know the instructions on the box often recommend waiting until your face is completely dry before applying a retinoid,” says Sachs. “But there’s no evidence in the scientific literature I’ve seen that shows damp or wet skin exacerbates sensitivity.” And while we’re on the topic, applying a retinol gel to damp skin doesn’t maximize its potency, either. “Nothing having to do with application decides how much of the retinol is converted into retinoic acid, the form of vitamin A that actually repairs skin,” Sachs says. “That’s solely related to your skin’s chemistry and retinoid receptors.”

GENTLE RETINOL CREAMS CAN BE JUST AS EFFECTIVE AS STRONGER ONES:

“The words ‘sensitive skin’ on a label are often code for a low concentration of active ingredients,” says Sachs. However, dermatologists still recommend them because these lower concentrations with their soothing additional ingredients as it makes them the perfect gateway retinol. “Once a patient with sensitive skin has tolerated a tube of that, over a period of several weeks, we can then graduate to a stronger retinol serum knowing the skin cells are now better adapted to handle it,” says Jonathan Weiss, an Atlanta dermatologist.

YOU SHOULD STOP APPLYING A RETINOL SERUM IF YOUR SKIN GETS IRRITATED:

In the illustrious words of our high-school class coaches, “Push through it.” Irritation that flares up after adding vitamin A to your regimen is “all part of the process,” says Weiss. “We’ve seen clinically that after 2-3 weeks, the skin cells adapt to the retinoic acid and begin to tolerate the ingredient.” The takeaway: We’re simply talking about reasonably flushed, drier-than-usual, lightly peeling skin. “If the discomfort is prolonged or very uncomfortable, use it once a week or switch to a weaker formula,” says Sachs.

YOU CAN’T TAKE YOUR RETINOL GEL ON VACATION:

“A change in climate won’t suddenly make your skin react to a retinol moisturizer you were tolerating a few days earlier at home,” says Weiss. Once skin cells have adapted to the strength of the retinoid you’re applying, any irritation (called retinoid dermatitis) generally stops. “It’s unlikely to flare up again until you switch to something stronger,” says Weiss. Still, if you’re jumping on a longer than average flight or a skiing trip, it’s a good idea to layer a heavier moisturizer over your retinol to avoid dryness, which makes skin more susceptible to irritation in general.

However, combining retinoids with island hopping may even be a good thing. They not only boost collagen production, but may also have the potential to stop photoaging before it starts. “They’ve been shown to prevent the rise of collagenase—the enzyme that breaks down collagen—after UV exposure,” says Sachs.

DON’T PUT RETINOL SERUM AROUND YOUR EYES. THE SKIN THERE IS TOO SENSITIVE:

Not only can you, you really should—that’s where most of the damage shows up, says Weiss. “Studies have shown that people who apply retinoids right up to the eyes get the best results.” And if you get it in your eye? “It may sting a little, but it won’t do any harm,” says Weiss, and the skin there is no more likely to get red or flaky than anywhere else on the face.

THE SKIN-SMOOTHING BENEFITS OF RETINOL SERUMS PLATEAU AFTER ABOUT 6 MONTHS:

“Several clinical studies have shown that prescription retinoids will significantly improve skin for over a year,” says Weiss—and Johnson & Johnson recently completed a trial demonstrating that over-the-counter retinol smooths wrinkles and fades blotches over 12 months also. Well, what are you supposed to do when the year is up? The answer isn’t to rush off and embrace a new ingredient (i.e. peptides). Your skin may just be ready for a stronger retinol gel, says Weiss.

Before you buy retinol cream or a wrinkle eraser consider the following:

YOU NEED TO WAIT 4-6 WEEKS FOR YOUR RETINOL MOISTURIZER TO REALLY WORK:

That would be great but as it turns out, it’ll actually be double, or even triple, that amount of time, according to Gary Fisher, a professor of dermatology at the University of Michigan Medical School. “Many over-the-counter formulas claim you’ll see results within weeks,” says Fisher. “But in my experience, it takes an average of 12 weeks for retinol serum or cream to produce noticeable changes in the skin—so stick with it for at least that long to see the benefits.”

Lastly, getting used to using a retinol serum can be challenging. We recommend applying it sparingly (approximately the size of a pea for the entire face) at bedtime to clean skin. Apply your moisturizer directly over the retinol. Start out every other night to help acclimate to the product, as most people get a little dry and irritated when they first begin a retinol gel or serum. It takes approximately 12 weeks to see results, so stick with it. Finally, don’t forget to apply a sunscreen in the morning.

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