Avon Lady Online – Your Avon Representative
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The Avon brand is celebrating its 130-year anniversary and yet it’s reinventing itself and expanding into new territory. In March 2017, Avon’s North American business separated from the global, public company, Avon Products, Inc. It is now a private company, encompassing Avon’s business in the U.S., Puerto Rico and Canada, and working closely with owner and strategic partner Cerberus Capital Management to evolve its business for the next hundred years and beyond.
Scott White has joined the team this year as the Chief Executive Officer of this new company. While he was already well aware of the brand and its stellar reputation, he also knew the company was in the middle of a transition. He is now working to make Avon the best social selling beauty company in North America.
Why do he believe Avon will be the best?
First and foremost, Avon is an icon. An icon with a purpose in the world. Our visionary founder, David H. McConnell, launched this business based on the revolutionary concept that women could earn an independent income – this is 34 years prior to women even winning the right to vote. Since the company was founded in 1886, we have stayed true to the principles including “to meet fully the obligations of corporate citizenship by contributing to the well-being of society and the environment in which it functions.” Our commitment to providing women with economic independence through our earnings opportunities, as your Avon lady, has remained strong decade after decade.
And of course, Avon has had an extraordinary social impact through the Avon Foundation for Women. Since 1955, The Avon Foundation has been dedicated to the mission of improving women’s lives with an unprecedented commitment to ending 2 critical women’s issues: Breast Cancer and Domestic Violence. This year, Avon and the Avon Foundation for Women were proud to announce $1 billion in contributions raised globally for the fight against breast cancer and domestic violence – critical funds that are used to care for, educate, serve and protect women around the world.
In addition to such a solid, principled core we have the right level of investment to begin implementing strategic improvements to the business and, importantly, to the Avon Representative experience.
We have a lot of work to do, but we’re already underway – working to deliver breakthrough products, training, technology, advertising, innovative programs, and a business opportunity that gets better as we work to simplify the business and improve the earnings opportunity for Avon Reps.
This year at RepFest – our annual convention for the working Avon Lady – had 5,000 attendees…that’s 5,000 women – and many men – who love and are committed to the Avon business. Every Representative he met shared their reason for joining Avon and their reason for joining us at this meeting. Like New Avon, they too are embarking on a new beginning.
While many things are changing at Avon, one thing that will never change is our commitment to our Avon Ladies & Representatives. They have and always will be at the heart of Avon’s success.
With the commitment and belief of our Associates & customers, we will be the best social selling beauty company in the country. The best is yet to come.